Well… they say it’s a dangerous book — and we definitely didn’t expect that!
BRAZZI ACADEMY
Is It For You?
A Guide To Discovering Your Ideal Photography Niche.
Is It for You? is a practical guide for photographers ready to find clarity, purpose, and perfect niche in their photography career.
Written by people who have tried it all during 10+ years in the business — and read by hundreds of aspiring photography superstars, Is It for You? will help you discover a unique career path and verify if photography is your true calling.
GET YOUR COPY
Learn the photography career secrets the way you like it — get a paperback copy or read it online by buying a Kindle version. Have a photographer-to-be friend? Grab an extra copy and give them a gift of clarity and peace of mind
"Many talented photographers lose passion or burn out because they try to do everything—portraits, weddings, events, products, fashion—without ever choosing a path that truly suits them.
The result? An unclear style, inconsistent clients, and constant self-doubt."
Tomas Brazinskas, author
Practical and educational
for those who are ready to start and the photographers who aim for more:
– Hobby vs. Business: Learn the key mindset and practical differences between shooting for fun and running a photography business.
– Finding Your Fit: Discover how to match your personality and strengths with the right photography niche.
– B2C vs. B2B: Understand the two main markets and which niches — like weddings or product shoots — suit different photographers.
– Skills That Matter: Identify the traits and abilities needed to succeed in various photography paths.
– Real Stories: Get inspired by 29 photographers who found their niche and built fulfilling careers.
Take a sneak peek into what you will learn
WHAT OUR READERS SAY?
Veronika Gendrikienė
★★★★★
So first of all – holy moly, this is not just a book, this is outer space!!!
You know why?
Because now anyone who takes the time to read it and apply what you've written here actually has a chance to become a professional in their field!
Only fools won’t read it – and then it serves them right, because who needs lazy people anyway, hehehe ;)
I really liked the deep and structured intro.
Structure – superlux!
My favorite part is that table – “is this for you or not” – love it!
I mostly explored the Family Photography section and strongly emphasized communication – always double-check agreed-upon things, because when working with kids, all sorts of force majeure situations (like illness) happen very often.
Overall – this book is dangerous 😁 Want to know why?
It includes so many tips that are not obvious to beginners or people without photography or client-relations experience. And when you describe the specific nuances of each niche – that’s just out of this world!!!
In short – I’m blown away 😊
Tansane
★★★★★
As someone who’s dabbled in photography for a while, I’ve always felt a little scattered—portraits one day, landscapes the next, unsure what I wanted to focus on. This book gave me the clarity I didn’t realize I was missing.
IS IT FOR YOU? is short, to the point, and incredibly practical. Instead of just listing types of photography or vague advice, it walks you through real questions that help you reflect on what suits you—your personality, your lifestyle, your goals. It’s like having an honest conversation with two mentors who’ve been through it and want to help you avoid the trial-and-error phase.
By the end, I felt like I had a much clearer sense of direction—not just creatively, but professionally too. If you’re unsure about your photography niche or feel like you’re trying to do too many things at once, do yourself a favor and read this.
Highly recommend—especially for beginners or anyone at a crossroads.
MEET THE AUTHORS
Reda Bernotaitė & Tomas Brazinskas
Tomas and Reda are the founders of Brazzi Studios and Brazzi Academy — one of Lithuania’s largest photography studios and most respected photography schools. Over the past decade, they’ve helped 1,000+ photographers turn their passion into full-time careers by teaching real-world skills, developing personal style, and building sustainable businesses.
Now, they’re expanding their vision with a 2,500 m² creative hub in Lithuania for photographers, filmmakers, and visual artists. At the same time, they’re growing Brazzi Academy globally through an annual mentorship program that helps photographers succeed on an international level.
Is It For You? began as a short PDF to explain niche differences. It quickly evolved into a full book — guiding creatives through the real challenges of going pro and helping them find clarity, purpose, and direction in their photography journey.
So, is this book for you?
By the end of this book, you’ll know which photography niche suits you — and which doesn’t. With that clarity, you can confidently build a path aligned with your strengths and goals. Ready to stop guessing and start building a fulfilling, sustainable photography career? Get your copy.
Welcome to our book launch!
The birth of Is It for You career guide book was an important milestone for Brazzi Academy — we invite you to relive it with us by going through the book launch gallery.
